Decision Fatigue: What It Is and How to Avoid It

from WSU Online MBA

It’s 4 p.m. You have an end-of-the-day deadline, five new items on your to-do list, and urgent emails to attend to; you can’t seem to make yourself focus. Gosh, you think, I need a quick energy fix. You were planning on an afternoon workout session, but that means getting into gym clothes and deciding what kind of exercise to do, and wouldn’t it just be easier to get a coffee and a brownie from Starbucks instead?

You’ve just experienced decision fatigue. If this example hits home, then you know why decision fatigue has become a hot topic in the business world, impacting everything from hiring to project management to bad food choices.

Read on for how you can recognize decision fatigue and improve your decision-making skills.

What Is Decision Fatigue?

So, what is decision fatigue, and what impact does it have in and out of the workplace? In essence, decision fatigue is mental exhaustion resulting from the sheer number of decisions a person must make daily, leading to difficulty making—or making good—decisions. That may make sense if your decisions center on company strategy (what’s the best marketing plan for the new product?) or life-changing opportunities (should I take that new job?). The human brain, however, can get caught up in the same decision-making process around what to eat for lunch or wear to work.

 

Read the entire article WSU Online MBA.