We are frequently told that we have a problem with consumerism in this country. We are told we need to stop shopping. We need to simplify, minimize, and trade stuff for experiences. That is easier said than done. Even those of us who consider ourselves minimalists, can’t resist all of the time. (Sometimes I surprise myself by how quickly I toss some wonderful bargain of an item I wasn’t shopping for, or even thought about, into my cart at Costco. $16.99 for a set of cute king size sheets? Are you kidding me Costco?)
Why is it so hard to resist shopping, to NOT buy??
Those Genius Marketers
For one thing, our economy relies on consumer spending. Companies employ genius marketers